Introduction

YAS HOME ("we", "us", "our") operates the website yashome.ae and related services for our home and kitchen store in Nad Al Hamar, Dubai, UAE. This Privacy Policy explains what personal data we collect, why we use it, how long we keep it, and how to contact us. It is intended to align with the UAE Personal Data Protection Law (PDPL) and related guidance.

Data we collect

Account and registration: name, email address, phone number, and password (stored securely) when you create an account or update your profile.
Phone verification (OTP): mobile number and one-time codes sent to verify your identity or complete sign-in.
Orders and checkout: contact details, delivery address, order history, and payment-related references processed by our payment partners (we do not store full card numbers on our servers).
Contact forms and support: name, email, phone, and message content when you reach out to us.
Product reviews: display name, rating, review text, and optional photos you submit.
Technical data: IP address, browser type, device identifiers, and pages visited, collected via cookies and similar technologies (see below).

Cookies and similar technologies

We use cookies and local storage to run the site, remember preferences, and measure marketing performance. You can accept or reject non-essential cookies using the banner on our site. Essential cookies required for security and basic functionality cannot be switched off.

Categories include: strictly necessary (session, CSRF), functionality (preferences), analytics (Google Analytics 4), and advertising (Google Ads conversion/remarketing tags when enabled).

Until you choose Accept, advertising and analytics storage remain in a denied state under Google Consent Mode v2.

Third-party services

Google Analytics 4 (GA4): usage statistics and audience insights. Google may process data in the United States and other countries. See Google Privacy Policy.
Google Ads / Google Tag Manager: measurement of ad clicks and conversions when we run campaigns. Governed by Google's ads policies and your cookie choices.
YouTube: embedded or linked video content may set cookies under Google's terms when you interact with videos.
WhatsApp (Meta): when you tap a WhatsApp link, you leave our site and communicate under WhatsApp's terms and privacy policy.
Payment, shipping, and hosting providers: processors that help us fulfil orders and operate the website under their own privacy terms.

How we use your data

We use personal data to provide the shop and catalog, process orders, verify accounts, respond to enquiries, improve our products and website, prevent fraud, comply with law, and—where you consent—measure advertising and analytics.

Legal basis and UAE context

We process data based on your consent, performance of a contract (e.g. fulfilling an order), legitimate interests (security, site improvement), and legal obligations applicable in the UAE, including the PDPL where it applies.

Retention

We keep account and order records as long as needed for business, tax, and legal purposes, typically up to seven years for transaction records unless a longer period is required by law. Marketing analytics logs are retained according to Google's default retention or shorter where configured. OTP and verification logs are kept only briefly.

Your choices

You may update profile details in your account, opt out of non-essential cookies via our banner, and request access, correction, or deletion of personal data by emailing us (subject to legal exceptions).

Security

We use industry-standard measures including HTTPS, access controls, and hashed passwords. No method of transmission over the Internet is 100% secure.

Children

Our services are not directed at children under 18. We do not knowingly collect their personal data.

Changes

We may update this policy from time to time. The "last updated" date will change when we publish a new version on this page.

Contact

Questions about privacy: info@yashome.ae or YAS HOME, 8b Nadd Al Hamar Road, Nad Al Hamar, Dubai, UAE.

Last updated: October 2026